Behind the Curtain: How "Internal Ageism" Affects Marketing and Census

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Have you heard of the term "internalized ageism" and considered how it affects your business and your residents? Our presenters from 3rdThird Marketing will help you better understand the psychological triggers behind internalized ageism and how it skews perception in decision making. Please join us on February 10th for the first ever EngAge in Conversation event on this timely and important topic.

This session will comprise of real-world examples, including videos of focus groups and insight on seniors’ perception of images and messages that are routinely used for marketing in seniors living. Presenters, Derek Dujardin, Creative Director of 3rdThird Marketing, Don Warfield, VP of Account Services, and Cynthia Thurlow-Cruver, Principal of 3rdPlus, will demonstrate viable alternatives and display examples of key messages that may be more effective in marketing.

Behind the Curtain: How "Internal Ageism" Affects Marketing and Census

Thursday Feb 10 2022, 12:00 PM - 1:00 PM
Zoom

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